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It’s in your hands – prevent sepsis in health care

Title or slogan
It’s in your hands – prevent sepsis in health care
Publication Year
2018
Leading Institution
World Health Organization (WHO)
Source
https://www.who.int/campaigns/world-hand-hygiene-day/2018
Country/Countries
International
Original language
English
Available Language(s)
English
Campaign link
https://www.who.int/campaigns/world-hand-hygiene-day/2018
Objective(s)
Raise awareness of the role hand hygiene plays in preventing sepsis in healthcare.
Encourage health workers and policymakers to take urgent action to prevent sepsis through IPC measures.
Target audience
Healthcare professionals
Patients
Policy-makers and government authorities
Hospital and facility leaders
Campaign Scope
International
Communication Channels Used
websites/blogs
Social Media
Social Media Used
YouTube
Facebook
Instagram
X (Twitter)
Campaign Material(s)
infographics
Posters
Banners
photograph promotional board
Stickers
Social media posts
toolkit
Videos
Key messages
Good hand hygiene prevents infections that can lead to sepsis.
Every health worker and leader has a role in preventing sepsis.
Policy-level IPC programs are critical to sepsis prevention.
Campaign Focus
Human health
Campaign Setting
Online
Community
Healthcare facilities
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Human
Hands
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
One-off campaign
Events
5 May
Campaign Start Month
5
Campaign Start Year
2018
Campaign End Month
5
Campaign End Year
2018
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Funding details not disclosed.
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Subtitles or captions missing, limited or unclear
Not all official or widely spoken languages are covered
Single-language with a focused national audience
A central campaign hub or website can improve discoverability and consistency.
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
Pre-prepared toolkits for specific audiences (e.g., teachers, GPs, NGOs) may boost adoption.
Using plain language and visual aids can support health literacy.
Evaluation Absence Bias
Language Bias
Not found measurable outcomes or evaluation plan
No translation to other languages
Accessibility
Call to Action
Clear messaging
Community participation
Dedicated website or online portal
Easy to locate materials
Global and high-level reach