Objectives and Target Audience
Objective(s)
Raise awareness of the life cycle of antibiotics and the consequences of misuse.
Encourage people to reflect on how everyday decisions influence antibiotic effectiveness.
Promote sustainable behaviors to protect antibiotics as a shared resource.
Encourage people to reflect on how everyday decisions influence antibiotic effectiveness.
Promote sustainable behaviors to protect antibiotics as a shared resource.
Target audience
General public
Children
Campaign Scope
International
Communication Strategy
Communication Channels Used
websites/blogs
Social Media
Campaign Material(s)
Book
Video
Key messages
Antibiotics are powerful, but misuse accelerates resistance.
Everyone has a role in protecting antibiotics.
Access, equity, and stewardship must go hand in hand.
Everyone has a role in protecting antibiotics.
Access, equity, and stewardship must go hand in hand.
Campaign Focus
Human health
Campaign Setting
Community
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Bacteria
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents