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La lucha contra la resistencia a los antibióticos está en tus manos.

Objective(s)
To improve and sustain proper hand hygiene practices at the right moments in all healthcare settings to prevent healthcare-associated infections (HAIs) and combat the spread of antibiotic resistance, thereby strengthening patient safety and saving lives.

Target audience
Healthcare professionals
Health management professionals
Policy-makers and government authorities
Campaign Scope
National
Communication Channels Used
websites/blogs
Posters
Campaign Material(s)
Posters
Key messages
Timely hand hygiene can save lives.

Hand hygiene is a simple, low-cost, and highly effective measure to prevent infection.

All healthcare professionals and patients must be aware of when and how to perform hand hygiene.

Improving hand hygiene is essential to reduce the spread of antibiotic-resistant microorganisms.

Infection prevention is a core element of strong and safe healthcare systems.
Campaign Focus
Human health
Campaign Setting
Hospital
Healthcare facilities
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
Yes
Content accessibility
Plain language
Continuity strategy
One-off campaign
Campaign Start Month
5
Campaign Start Year
2017
Campaign End Month
5
Campaign End Year
2017
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Identified gaps
Credibility assumed due to source, no references
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
Community voices or lived experiences not included
Reporting on results or impact not found
Funding details not disclosed.
Lessons learned
Clear, concise key message summaries may help reduce misinterpretation.
Multilingual materials may reach more diverse communities.
Identified biases
Disability Accessibility Bias
Language Bias
Identified Weaknesses
Not found measurable outcomes or evaluation plan
Identified Weaknesses
Poster-based

Limited accessibility features for visually impaired users.

Available only in some official languages; no additional translations noted.
Identified Strengths
Clear messaging
Dedicated website or online portal
Use of visuals and infographics
Accessibility
Call to Action
Identified Strengths
References WHO materials

Materials provided in national official languages