Objectives and Target Audience
Objective(s)
To improve and sustain proper hand hygiene practices at the right moments in all healthcare settings to prevent healthcare-associated infections (HAIs) and combat the spread of antibiotic resistance, thereby strengthening patient safety and saving lives.
Target audience
Healthcare professionals
Health management professionals
Policy-makers and government authorities
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Posters
Campaign Material(s)
Posters
Campaign Focus
Human health
Campaign Setting
Hospital
Healthcare facilities
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Posters for professionals in spanish
Evidence for
Campaign
Poster
Document
Posters for professionals in other official languages
Evidence for
Campaign
Poster
Document