Objectives and Target Audience
Objective(s)
Raise awareness on the proper use of antibiotics.
Prevent inappropriate prescriptions and self-medication.
Inform citizens about AMR and its consequences.
Support Italy’s PNCAR (Piano Nazionale di Contrasto dell’Antimicrobico-Resistenza).
Prevent inappropriate prescriptions and self-medication.
Inform citizens about AMR and its consequences.
Support Italy’s PNCAR (Piano Nazionale di Contrasto dell’Antimicrobico-Resistenza).
Target audience
General public
Healthcare professionals
Campaign Scope
National
Communication Strategy
Communication Channels Used
website
Social Media
Campaign Material(s)
Posters
Video
Key messages
Antibiotics must be used only when necessary and prescribed.
They do not cure viral infections such as colds and flu.
Misuse fuels antimicrobial resistance.
Correct use ensures antibiotics remain effective for the future.
They do not cure viral infections such as colds and flu.
Misuse fuels antimicrobial resistance.
Correct use ensures antibiotics remain effective for the future.
Campaign Focus
Human health
Campaign Setting
Community
health facilities
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Video
Document
Banner
Document