L'antibiorésistance : mieux utiliser nos antibiotiques

Title or slogan

Publication Year

2023

Leading Institution

Agence Régionale de Santé Nouvelle-Aquitaine

Source

https://www.nouvelle-aquitaine.ars.sante.fr/antibiotique

Country/Countries

France

Original language

French

Available Language(s)

French

Campaign link

https://www.nouvelle-aquitaine.ars.sante.fr/antibiotique

Objectives and Target Audience

Objective(s)

Raise public awareness about the growing threat of antimicrobial resistance (AMR).

Educate on the appropriate use of antibiotics, emphasizing that they are effective only against bacterial infections, not viral ones.

Promote preventive measures such as vaccination and hygiene practices to reduce the need for antibiotics.

Support healthcare professionals with tools and information to guide appropriate antibiotic prescribing.

Target audience

General public

Healthcare professionals

Regional stakeholders

Campaign Scope

National

Communication Strategy

Communication Channels Used

websites/blogs

Social Media

Printed materials

Events

Key messages

Antibiotics are not always the answer: They are ineffective against viruses.

Misuse of antibiotics contributes to resistance, making infections harder to treat.

Preventive measures, such as vaccination and hygiene, are crucial in reducing the need for antibiotics.

Campaign Focus

One Health

Campaign Setting

Healthcare facilities

Community

Digital platform

Design and Content

Use of Scientific Evidence

Implicit Evidence-Based Messaging

Visual and Symbolic Elements

Colors

Symbols

Iconography

Pill/capsule icons

Pedagogical Approach

Educational model applied

Transmissive

Content Complexity Level

Basic

Adaptation to Educational Levels

Adults

Parents

Children

Diversity and Inclusion

Content accessibility

Yes

Content accessibility

Plain language

Visual design

Subtitles

Diversity and Inclusion

Involvement of Vulnerable Groups

Cultural Sensitivity and Contextualization

Dissemination and Sustainability

Strategic Alliances

https://www.nouvelle-aquitaine.ars.sante.fr/antibiotique

Continuity strategy

One-off campaign

Implementation/Dissemination Period(s)

Campaign Start Month

Campaign Start Year

2023

Replicability

Yes

Content usage license

Free

Campaign Status

Inactive with live site

Lessons and Observations

Identified gaps

Limited information on adaptations for individuals with disabilities or low literacy levels.

Lack of multilingual materials to cater to non-French-speaking populations.

Lessons learned

Engaging visuals and clear messaging are effective in raising awareness.

Collaboration with regional partners enhances the campaign's reach and impact.

Continuous evaluation is necessary to identify and address gaps in inclusivity and accessibility.

Identified biases

Potential educational bias: Materials may assume a certain level of health literacy.

Possible cultural bias: Without multilingual resources, non-French speakers may be underserved.

Identified Weaknesses

Insufficient focus on vulnerable populations: Need for targeted strategies to reach these groups.

Limited accessibility features: Enhancements needed to accommodate individuals with disabilities.

Identified Strengths

Regional stakeholders involved in public health and infection control.
Strong regional collaboration: Involvement of various health organizations and stakeholders.

Multi-channel approach: Utilizing both traditional and digital media to disseminate messages.

Alignment with national strategies: Supporting broader efforts to combat AMR.

Newsletters: such as "Les rendez-vous antibiotiques" to disseminate information to professionals.

Utilization of regional health statistics to tailor messages to the Nouvelle-Aquitaine population.

Community spaces: Schools, community centers, and public events.

Materials designed for adults, with specific content tailored for parents and children to promote understanding across age groups.

Messages are tailored to the regional context of Nouvelle-Aquitaine, considering local health challenges and cultural factors.

Documents