Objectives and Target Audience
Objective(s)
"Une BD d'aventure qui nous éclaire sur un problème de santé publique majeur : l'antibiorésistance !"
"An adventure comic book that sheds light on a major public health issue: antibiotic resistance!"
"An adventure comic book that sheds light on a major public health issue: antibiotic resistance!"
Target audience
Children
Young Adults
Teachers
Students
Campaign Scope
National
Communication Strategy
Communication Channels Used
Printed materials
Web media
Campaign Material(s)
Comic
Key messages
1. "cette BD d’aventure explique comment l’utilisation, parfois excessive, des antibiotiques conduit certaines bactéries à développer une résistance à ces derniers."
"this adventure comic explains how the, at times excessive, use of antibiotics leads some bacteria to develop resistance."
2. "relaie les messages des professionnels de santé en matière de bon usage des antibiotiques."
"relays messages from health professionals on the proper use of antibiotics."
"this adventure comic explains how the, at times excessive, use of antibiotics leads some bacteria to develop resistance."
2. "relaie les messages des professionnels de santé en matière de bon usage des antibiotiques."
"relays messages from health professionals on the proper use of antibiotics."
Campaign Focus
Human health
Campaign Setting
Schools
Community
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Human
Bacteria
Virus
Hands washing
Masks
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Adolescents
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents