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Let's talk antibiotics

Title or slogan
Let's talk antibiotics
Leading Institution
Federal Public Health Service, Food Chain Safety and Environment
Country/Countries
Belgium
Original language
French
Available Language(s)
French
Dutch
German
English
Campaign link
https://letstalkantibiotics.be/
Objective(s)
To raise awareness about the risks of incorrect antibiotic use and antimicrobial resistance (AMR), and to promote correct practices in humans and animals.
Target audience
General public
Pet owners
Healthcare professionals
Campaign Scope
National
Communication Channels Used
websites/blogs
Campaign Material(s)
Web content
Q&A format
Key messages
Antibiotics can heal and save lives. But if they are used incorrectly, there is an increased risk that bacteria will become resistant to these drugs."

AMR is a risk for both humans and animals.

Correct use of antibiotics is essential to maintain their effectiveness.

Common misconceptions need to be clarified (e.g., antibiotics do not cure flu, treatment must be completed, leftover antibiotics should not be reused).
Campaign Focus
Human health
Animal health
Campaign Setting
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
Yes
Diversity and Inclusion
Multilingual
Diverse visuals
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Credibility assumed due to source, no references
Accessible formats for visually impaired users not provided
Outreach activities not documented
Feedback or audience involvement not visible
Funding details not disclosed.
Reporting on results or impact not found
Clear, concise key message summaries may help reduce misinterpretation.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
A central campaign hub or website can improve discoverability and consistency.
Multilingual materials may reach more diverse communities.
Disability Accessibility Bias
Digital Access Bias
Digital Literacy Bias
Evaluation Absence Bias
Involvement Bias
Limited accessibility
Limited feedback loop
Limited reach / Single channel
Not found measurable outcomes or evaluation plan
Call to Action
Dedicated website or online portal
Multilingual Accessibility