Objectives and Target Audience
Objective(s)
Raise awareness of the dangers of antibiotic misuse and resistance.
Reduce inappropriate antibiotic use for viral infections.
Educate public and healthcare professionals on responsible use.
Promote prevention through hygiene and vaccination.
Reduce inappropriate antibiotic use for viral infections.
Educate public and healthcare professionals on responsible use.
Promote prevention through hygiene and vaccination.
Target audience
General public
Campaign Scope
National
Collaborations
Partners or Allies
World Health Organization (WHO)
Slovensky Pacient
Communication Strategy
Communication Channels Used
website
Campaign Material(s)
Infographic
Knowledge test
Key messages
Antibiotics are not effective against viruses like flu and colds.
Misuse of antibiotics creates resistant bacteria.
Everyone must help preserve antibiotic effectiveness.
Prevent infections through hygiene and vaccination.
Misuse of antibiotics creates resistant bacteria.
Everyone must help preserve antibiotic effectiveness.
Prevent infections through hygiene and vaccination.
Campaign Focus
Human health
Campaign Setting
Community
Design and Content
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Bacteria
healthcare professionals
pills
healthcare equipment
Hands washing
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adolescents
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents
Infographics
Document