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Los antibioticos no están de oferta, no los añadas a tu cesta

Title or slogan
Los antibioticos no están de oferta, no los añadas a tu cesta
Publication Year
2022
Leading Institution
Universidad de Sevilla (US)
Source
Article: https://www.us.es/actualidad-de-la-us/v-campana-de-concienciacion-sobre-el-buen-uso-de-los-antibioticos
Country/Countries
Spain
Original language
Spanish
Available Language(s)
Spanish
Campaign link
https://linktr.ee/farmabioticas
Objective(s)
Raise awareness of the risks associated with the misuse of antibiotics.
Target audience
General public
Healthcare professionals
Campaign Scope
Local/Community
Communication Channels Used
Social Media
Printed materials
Social Media Used
YouTube
Facebook
X (Twitter)
Tiktok
Instagram
Campaign Material(s)
Posters
Games.
Key messages
Antibiotics are not on sale — don’t add them to your shopping cart.

Misusing antibiotics poses serious risks to everyone.

Responsible use of antibiotics is essential for society.

If misused, antibiotics will stop being effective and will no longer cure.
Campaign Focus
Human health
Campaign Setting
University
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Hands washing
Masks
Virus
Bacteria
Shield
Educational model applied
Transmissive
Gamified
Content Complexity Level
Intermediate
Continuity strategy
One-off campaign
Campaign Start Month
11
Campaign Start Year
2022
Campaign End Month
11
Campaign End Year
2022
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Credibility assumed due to source, no references
Funding details not disclosed.
Accessible formats for visually impaired users not provided
Accessible formats for hearing impaired users not provided
Subtitles or captions missing, limited or unclear
Frequently Asked Questions (FAQs) section not included
Community voices or lived experiences not included
Reporting on results or impact not found
Not all official or widely spoken languages are covered
Key messages not clearly indicated
Uncertain whether materials are suitable for reuse
Usage rights or licensing not identified
Not available in English either.

Key messages appear on the leaflet but are not grouped in a dedicated section.
Clear, concise key message summaries may help reduce misinterpretation.
Involving youth and students can help amplify campaign reach.
Labelling a “Resources” section may help users find and use materials more easily.
Creative and interactive formats (e.g., games, art, contests) may boost public participation.
Disability Accessibility Bias
Language Bias
Digital Literacy Bias
Not found measurable outcomes or evaluation plan
Limited accessibility
Not translated to other languages.
Clear messaging
Call to Action
Easy to locate materials
Multichannel dissemination
Use of visuals and infographics
Dedicated instagram page