Objectives and Target Audience
Objective(s)
To promote the responsible use of antibiotics and raise public awareness about antibiotic resistance through a national communication initiative targeting the general population.
Target audience
General public
Campaign Scope
National
Communication Strategy
Communication Channels Used
Social Media
Online videos
Campaign Material(s)
FAQ
Youtube videos
Digital postcards or visual infographics
Key messages
Antibiotic resistance is real and dangerous – it limits the ability to treat infections.
Everyone has a role – misuse contributes to resistance, responsible use helps preserve antibiotic effectiveness.
Multi-resistance is especially alarming – when bacteria resist multiple antibiotic classes, treatment becomes extremely difficult.
Correct behavior matters – avoid self-medicating, follow prescriptions, don’t demand antibiotics unnecessarily.
Antibiotics are a precious resource – we must protect them for future generations.
Everyone has a role – misuse contributes to resistance, responsible use helps preserve antibiotic effectiveness.
Multi-resistance is especially alarming – when bacteria resist multiple antibiotic classes, treatment becomes extremely difficult.
Correct behavior matters – avoid self-medicating, follow prescriptions, don’t demand antibiotics unnecessarily.
Antibiotics are a precious resource – we must protect them for future generations.
Campaign Focus
Human health
Campaign Setting
National public health initiative
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents