Objectives and Target Audience
Objective(s)
Educate about AMR in an engaging, interactive way.
Raise awareness of the importance of preventing infections and using antibiotics responsibly.
Provide a fun learning tool adaptable for different audiences.
Raise awareness of the importance of preventing infections and using antibiotics responsibly.
Provide a fun learning tool adaptable for different audiences.
Target audience
Students
Teachers
General public
Campaign Scope
International
Communication Strategy
Communication Channels Used
website
Social Media
Campaign Material(s)
Game
Video tutorial
Key messages
AMR is a serious threat to public health.
Good hygiene, vaccination, and responsible antibiotic use can slow its spread.
Everyone has a role to play in fighting AMR.
Good hygiene, vaccination, and responsible antibiotic use can slow its spread.
Everyone has a role to play in fighting AMR.
Campaign Focus
One Health
Campaign Setting
Community
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Bacteria
Pedagogical Approach
Educational model applied
Participatory
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Cultural Sensitivity and Contextualization
Multilingual support
Dissemination and Sustainability
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents