Objectives and Target Audience
Objective(s)
Promoting university students active-learning by acquisition of new knowledge in Microbiology and AMR and soft skills through a strong component of social commitment and science literacy.
Target audience
High schools
universities
Campaign Scope
Regional
Communication Strategy
Communication Channels Used
website
Social Media
Campaign Material(s)
Videos
blog posts
Key messages
Micromundo empowers students and communities in Portugal and Spain to become active participants in scientific discovery and antibiotic resistance awareness, fostering a collaborative culture of science, education, and social impact.
Campaign Focus
One Health
Campaign Setting
High School
Community
Design and Content
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Bacteria
laboratory material
Pedagogical Approach
Educational model applied
Participatory
Transmissive
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
Campaign with regular updates
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Lessons and Observations
Documents
Documents
Social media posts
Blog posts
Evidence for
Blog posts
Source
Sessions videos
Evidence for
Video
Source