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Multilingual Videos campaign - The prudent use of antibiotics in veterinary practice by EU project Enovat

Title or slogan
Multilingual Videos campaign - The prudent use of antibiotics in veterinary practice by EU project Enovat
Publication Year
2022
Leading Institution
ENOVAT
Source
- News at https://enovat.eu/enovat-just-launched-a-campaign-to-raise-awareness-of-the-rational-use-of-antibiotics/
- Youtube channel at https://www.youtube.com/channel/UC6NapeGhA_gzo4XD5KtFdJA/videos
Country/Countries
Denmark
Original language
English
Available Language(s)
Portuguese
Spanish
Danish
Finnish
Macedonian
Bulgarian
French
Italian
Greek
Turkish
Swedish
Slovak
Romanian
Polish
Norwegian
German
Dutch
Albanian
Czech
Campaign link
https://www.youtube.com/channel/UC6NapeGhA_gzo4XD5KtFdJA/videos
https://enovat.eu/
Objective(s)
To raise awareness about antimicrobial resistance and promote the responsible and reduced use of antibiotics in farm animals and pets.
Target audience
Farmers and livestock producers
Veterinarians and those working in animal health
Pet owners
General public
Campaign Scope
European
Communication Channels Used
websites/blogs
Community events
Campaign Material(s)
Videos
workshops
courses
Campaign Focus
Animal health
Campaign Setting
University
Conference centre
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Animals
Human
Pill/capsule icons
Bacteria
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Campaign Start Year
2022
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Funding details not disclosed.
Multilingual materials may reach more diverse communities.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
A central campaign hub or website can improve discoverability and consistency.
Labelling a “Resources” section may help users find and use materials more easily.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Evaluation Absence Bias
Involvement Bias



Limited feedback loop
Limited accessibility
Not found measurable outcomes or evaluation plan
Easy to locate materials
Call to Action
Dedicated website or online portal
Multilingual Accessibility