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När hjälper antibiotika? (When do antibiotics help?)

Title or slogan
När hjälper antibiotika? (When do antibiotics help?)
Leading Institution
Strama Gävleborg
Source

-Page from region Gavlerg centralizing several resources, including materials to be printed and available online and online trainings: https://www.regiongavleborg.se/samverkanswebben/halsa-vard-tandvard/kunskapsstod-och-rutiner/smittskydd/strama/
-B

More+ -Page from region Gavlerg centralizing several resources, including materials to be printed and available online and online trainings: https://www.regiongavleborg.se/samverkanswebben/halsa-vard-tandvard/kunskapsstod-och-rutiner/smittskydd/strama/
-Brochure available at https://www.regiongavleborg.se/globalassets/landstinget_a-o/smittskyddsenhet/strama/patientinformation/nar-hjalper-antibiotika/affisch---fillistning/engelska-affisch-nar-hjalper-antibiotika.pdf
Country/Countries
Sweden
Original language
Swedish
Available Language(s)
Swedish
Contact e-mail
rg@regiongavleborg.se
Campaign link
https://www.regiongavleborg.se/globalassets/landstinget_a-o/smittskyddsenhet/st…
https://www.regiongavleborg.se/samverkanswebben/halsa-vard-tandvard/kunskapssto…
Objective(s)
1. Educate the public on which infections typically require antibiotics and which do not.
2. Reduce unnecessary antibiotic use.
3. Promote self-care for mild illnesses
Target audience
General public
Campaign Scope
Regional
Communication Channels Used
Printed materials
websites/blogs
Campaign Material(s)
Posters
Key messages
Potentially:
1. Not all infections require antibiotics.
2. Common symptoms like cough, sore throat, or colds usually resolve on their own.
3. Antibiotics are only necessary in specific conditions (e.g., pneumonia, urinary tract infections).
Campaign Focus
Human health
Campaign Setting
Waiting rooms
Clinics
Schools
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Use of colors
Icongraphy
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Replicability
Yes
Content usage license
Free
Campaign Status
Active
No scientific evidence or references, unclear if evidence-based
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
1. No instructions on when to seek medical attention if symptoms persist or worsen.
2. Lacks personalization for vulnerable groups (e.g., children, elderly).
3. No mention of symptom duration or alarm signs.
4. No engagement or feedback mechanisms.
Multilingual materials may reach more diverse communities.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Partnering with schools, municipalities, and local groups may enhance credibility and distribution.
1. Symptom-based posters are effective at simplifying antibiotic messaging.
2. Pairing posters with QR codes linking to deeper resources could bridge the information gap.
3. Messaging works best when it includes safety-net advice (e.g., “See your doctor if symptoms worsen”).
4. Educational materials should be multilingual and culturally inclusive to improve reach and trust.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Scientific Basis Bias
Vulnerable Groups Bias
1. Overgeneralization: Suggests symptoms alone can determine antibiotic need—clinical context is missing.
2. Assumes high health literacy: Uses medical terms like "urinary tract infection" without definition.
3. Cultural bias: Assumes trust in non-antibiotic treatment and the healthcare system.
.
Limited feedback loop
Limited accessibility
Limited reach / Single channel
1. Lacks contextual advice: no reference to duration of illness, worsening symptoms, or red flags.
2. No signposting to further medical consultation.
3. Doesn't distinguish between first-time and recurrent infections.
4. No data on effectiveness, usage, or reception.
Easy to locate materials
Call to Action
1. Simple and visually structured: Makes it easy to understand at a glance.
2. Aligns with evidence-based guidelines on antibiotic stewardship.
3. Clear segmentation of illnesses by antibiotic need.
4. Calm, non-alarmist tone promotes trust and understanding.