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Ni menos, ni más ¡Tú decides! | Categorías clínicas en estudios de sensibilidad (Not less, not more. You decide! | Clinical categories in antimicrobial susceptibility testing)

Title or slogan
Ni menos, ni más ¡Tú decides! | Categorías clínicas en estudios de sensibilidad (Not less, not more. You decide! | Clinical categories in antimicrobial susceptibility testing)
Leading Institution
Agencia Española de Medicamentos y Productos Sanitarios (AEMPS)
Source
https://www.resistenciaantibioticos.es/es/lineas-de-accion/comunicacion/campanas
Country/Countries
Spain
Original language
Spanish
Available Language(s)
Spanish
Campaign link
https://www.resistenciaantibioticos.es/es/lineas-de-accion/comunicacion/campana…
Objective(s)
To remind healthcare professionals of the current meaning of the clinical categories defined by EUCAST (European Committee on Antimicrobial Susceptibility Testing) regarding antimicrobial susceptibility testing results.
Target audience
Healthcare professionals
Campaign Scope
National
Partners or Allies
Comité Español del Antibiograma (CoEsAnt)
Communication Channels Used
Posters
Campaign Material(s)
Posters
Key messages
Clinical categories indicate the probability of therapeutic success when treating an infection with a specific antimicrobial agent.

Campaign Focus
Human health
Campaign Setting
Hospital
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Team
Educational model applied
Transmissive
Content Complexity Level
Specialized
Content accessibility
Yes
Content accessibility
Plain language
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Funding details not disclosed.
Reporting on results or impact not found
Not all official or widely spoken languages are covered
Single-language with a focused national audience
Accessible formats for visually impaired users not provided
Interactive features not included
Feedback or audience involvement not visible
Outreach activities not documented
Usage rights or licensing not identified
Clear, concise key message summaries may help reduce misinterpretation.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Using an original and visually striking design, such as the vintage or film-themed style, can help capture attention and enhance the impact and memorability of the campaign.
Evaluation Absence Bias
Language Bias
Limited reach / Single channel
Not found measurable outcomes or evaluation plan
Clear messaging
Call to Action