Objectives and Target Audience
Objective(s)
To raise awareness among healthcare professionals about the risks associated with systemic or inhaled fluoroquinolones and discourage their use in inappropriate clinical situations.
Target audience
Healthcare professionals
Campaign Scope
National
Communication Strategy
Communication Channels Used
Posters
Campaign Material(s)
Posters
Key messages
When prescribing fluoroquinolones (systemic or inhaled), carefully weigh the risks.
Possible disabling and long-lasting adverse reactions affecting the:
Musculoskeletal system
Nervous system
Do NOT prescribe fluoroquinolones for:
Mild or self-limiting infections
Mild to moderate infections*
Non-bacterial infections
Traveler’s diarrhea or recurrent lower urinary tract infections (as prophylaxis)
Patients with a history of serious adverse reactions
* Unless other recommended antibiotics are unsuitable for these infections
Possible disabling and long-lasting adverse reactions affecting the:
Musculoskeletal system
Nervous system
Do NOT prescribe fluoroquinolones for:
Mild or self-limiting infections
Mild to moderate infections*
Non-bacterial infections
Traveler’s diarrhea or recurrent lower urinary tract infections (as prophylaxis)
Patients with a history of serious adverse reactions
* Unless other recommended antibiotics are unsuitable for these infections
Campaign Focus
Human health
Campaign Setting
Hospital
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Doctors
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Posters
Evidence for
Poster
Document