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Ni menos, ni más ¡Tú decides! Hacerlo de cine está en tu mano (Not less, not more. You decide! Make it award-worthy — it’s in your hands)

Title or slogan
Ni menos, ni más ¡Tú decides! Hacerlo de cine está en tu mano (Not less, not more. You decide! Make it award-worthy — it’s in your hands)
Leading Institution
Hospital Universitario La Paz
Source
https://www.comunidad.madrid/hospital/lapaz/comunicacion/antibioticos
Country/Countries
Spain
Original language
Spanish
Available Language(s)
Spanish
Campaign link
https://www.comunidad.madrid/hospital/lapaz/comunicacion/antibioticos
Objective(s)
To remind medical and nursing staff of the importance of correct handling of biological samples, which is essential for microbiological diagnosis and proper antibiotic treatment.
Target audience
Healthcare professionals
Nurses
Campaign Scope
Local/Community
Communication Channels Used
Posters
Campaign Material(s)
Posters
Key messages
Microbiological diagnosis plays a key role in treating infections.

Encourages healthcare professionals to act responsibly when handling samples.

Proper sample collection helps optimise antibiotic use.

Campaign Focus
Human health
Campaign Setting
Hospital
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Soldiers
Doctors
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
Yes
Content accessibility
Plain language
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Funding details not disclosed.
Reporting on results or impact not found
Single-language with a focused national audience
Accessible formats for visually impaired users not provided
Interactive features not included
Feedback or audience involvement not visible
Outreach activities not documented
Usage rights or licensing not identified
The dedicated section to campaign and materials is not easy to find.
Clear, concise key message summaries may help reduce misinterpretation.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Using an original and visually striking design, such as the vintage or film-themed style, can help capture attention and enhance the impact and memorability of the campaign.
Evaluation Absence Bias
Language Bias
Limited reach / Single channel
Difficult to find materials
Not found measurable outcomes or evaluation plan
Clear messaging
Culturally appropriate content
Use of visuals and infographics
Call to Action