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Ni menos, ni más ¡Tú decides! (Not less, not more. You decide!)

Title or slogan
Ni menos, ni más ¡Tú decides! (Not less, not more. You decide!)
Publication Year
2018
Leading Institution
Agencia Española de Medicamentos y Productos Sanitarios (AEMPS)
Source
https://www.aemps.gob.es/informa/notasinformativas/laaemps/2018/ni-aemps_11-2018-antibioticos-veterinarios/?lang=en
https://www.resistenciaantibioticos.es/es/lineas-de-accion/comunicacion/campanas/ni-menos-ni-mas-tu-decides
Country/Countries
Spain
Original language
Spanish
Available Language(s)
Spanish
Contact e-mail
pram@aemps.es
Campaign link
https://www.aemps.gob.es/informa/notasinformativas/laaemps/2018/ni-aemps_11-201…
https://www.resistenciaantibioticos.es/es/lineas-de-accion/comunicacion/campana…
Objective(s)
It highlights the role of specialists in the responsible use of antibiotics and reminds us of key aspects to promote it.
Target audience
Veterinarians and those working in animal health
Campaign Scope
National
Communication Channels Used
websites/blogs
Campaign Material(s)
Posters
Key messages
Use antibiotics responsibly

Use antibiotics when is needed

Perform the necessary tests to make sure if antibiotics are needed
Campaign Focus
Animal health
Campaign Setting
Veterinary clinics
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Animals
Veterinarians
Clinic
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
Yes
Content accessibility
Plain language
Continuity strategy
One-off campaign
Campaign Start Year
2018
Campaign End Year
2018
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Funding details not disclosed.
Reporting on results or impact not found
Single-language with a focused national audience
Accessible formats for visually impaired users not provided
Interactive features not included
Feedback or audience involvement not visible
Outreach activities not documented
Clear, concise key message summaries may help reduce misinterpretation.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Using an original and visually striking design, such as the vintage or film-themed style, can help capture attention and enhance the impact and memorability of the campaign.
Evaluation Absence Bias
Language Bias
Limited reach / Single channel
Difficult to find materials
Not found measurable outcomes or evaluation plan
Clear messaging
Use of visuals and infographics
Call to Action