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Ni menos, ni más ¡Tú decides! (Not less, not more. You decide!)

Title or slogan
Ni menos, ni más ¡Tú decides! (Not less, not more. You decide!)
Publication Year
2016
Leading Institution
Hospital Universitario La Paz
Source
https://www.comunidad.madrid/hospital/lapaz/comunicacion/antibioticos
Country/Countries
Spain
Original language
Spanish
Available Language(s)
Spanish
Campaign link
https://www.comunidad.madrid/hospital/lapaz/comunicacion/antibioticos
Objective(s)
To raise awareness among healthcare professionals (prescribers) about the responsible and optimized use of antibiotics, thereby contributing to the fight against antimicrobial resistance (AMR).
Target audience
Healthcare professionals
Campaign Scope
Local/Community
Communication Channels Used
website
Campaign Material(s)
Posters
Key messages
Improving antibiotic use is everyone’s responsibility.

Avoid automatic prescriptions; individualize decision-making.

Promote responsible use of antibiotics
Campaign Focus
Human health
Campaign Setting
Hospital
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Bacteria
Doctors
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
Yes
Content accessibility
Plain language
Continuity strategy
One-off campaign
Campaign Start Year
2016
Campaign End Year
2016
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Funding details not disclosed.
Reporting on results or impact not found
Single-language with a focused national audience
Accessible formats for visually impaired users not provided
Interactive features not included
Feedback or audience involvement not visible
Outreach activities not documented
Usage rights or licensing not identified
The dedicated section to campaign and materials is not easy to find.
Clear, concise key message summaries may help reduce misinterpretation.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Using an original and visually striking design, such as the vintage or film-themed style, can help capture attention and enhance the impact and memorability of the campaign.
Evaluation Absence Bias
Language Bias
Limited reach / Single channel
Difficult to find materials
Not found measurable outcomes or evaluation plan
Clear messaging
Culturally appropriate content
Use of visuals and infographics
Call to Action