Want to correct or add a campaign to our database?
Submit request

The Norwegian Directorate of Health to fight antibiotic resistance

Title or slogan
The Norwegian Directorate of Health to fight antibiotic resistance
Publication Year
2016
Leading Institution
Helsedirektoratet (Norwegian Directorate of Health)
Source
https://www.kreativtforum.no/arbeider/helsedirektoratet-til-kamp-mot-antibiotikaresisten
Country/Countries
Norway
Original language
Norwegian
Available Language(s)
Norwegian
Campaign link
https://www.kampanje.com/reklame/dinamo-til-kamp-mot-antibiotika-resistens/6202…
https://www.kreativtforum.no/arbeider/helsedirektoratet-til-kamp-mot-antibiotik…
Objective(s)
To increase awareness and understanding about how serious antibiotic resistance is and that antibiotics should only be used when truly needed.
Target audience
Patients
General public
Campaign Scope
National
Communication Channels Used
Printed materials
TV
Social Media
Community events
Articles
Social Media Used
Facebook
Campaign Material(s)
Videos
Posters
Key messages
Potentially:
1.“...antibiotika bare må brukes når det virkelig trengs.”
"...antibiotics should only be used when they are truly needed."

2.“...mange har hørt om problemet, men at det er en mangel på kunnskap...”
"...many have heard about the problem, but there is a lack of knowledge..."

3.“...økt kunnskap om hva antibiotikaresistens egentlig handler om, og hva du selv kan bidra med.”
"...increased knowledge about what antibiotic resistance is really about, and what you yourself can contribute."


Campaign Focus
Human health
Campaign Setting
Media and Public outreach
Community
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Human
Pill/capsule icons
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Campaign Start Year
2016
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Campaign webpage or dedicated section not visible
Dedicated materials not accessible
Usage rights or licensing not identified
Funding details not disclosed.
Single-language with a focused national audience
Clear, concise key message summaries may help reduce misinterpretation.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Vulnerable Groups Bias
Limited feedback loop
Limited accessibility
No dedicated website or central resource
Difficult to find materials
No translation to other languages
Not found measurable outcomes or evaluation plan
Call to Action