Objectives and Target Audience
Objective(s)
to help veterinarians and other animal health professionals decide which antibiotics can be used in animals and under which conditions, in order to reduce the risk to public and animal health.
Target audience
Veterinarians and those working in animal health
Campaign Scope
European
Communication Strategy
Communication Channels Used
Leaflets
Campaign Material(s)
Leaflets
Campaign Focus
Animal health
Campaign Setting
Community
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Specialized
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Lessons and Observations
Documents
Documents