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Not defined (Tools for antibiotic administration - information for GPs and Paediatricians)

Title or slogan
Not defined (Tools for antibiotic administration - information for GPs and Paediatricians)
Publication Year
2023
Leading Institution
pharmaSuisse – Schweizerischer Apothekerverband
Source
https://www.star.admin.ch/en/human-health
Country/Countries
Switzerland
Original language
German
Available Language(s)
German
French
English
Italian
Campaign link
https://www.star.admin.ch/en/human-health
Objective(s)
To raise awareness about the correct use of antibiotics to help prevent antibiotic resistance.
Target audience
Primary care professionals such as GPs or pharmacists
Paediatricians
Campaign Scope
National
Partners or Allies
Foederatio Medicorum Helveticorum (FMH)
Communication Channels Used
Leaflets
Campaign Material(s)
Leaflets
Key messages
Antibiotics are precious and must be preserved.

Use antibiotics responsibly and only when needed.

Prevent infections through hygiene and vaccination.

AMR is a shared responsibility across human, animal, and environmental health.
Campaign Focus
Human health
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Specialized
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Feedback or audience involvement not visible
Funding details not disclosed.
Reporting on results or impact not found
Usage rights or licensing not identified
Uncertain whether materials are suitable for reuse
Outreach activities not documented
Clear, concise key message summaries may help reduce misinterpretation.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Multilingual materials may reach more diverse communities.
A central campaign hub or website can improve discoverability and consistency.
Evaluation Absence Bias
Not found measurable outcomes or evaluation plan
Limited reach / Single channel
Clear messaging
Multilingual Accessibility
Dedicated website or online portal
Easy to locate materials
Call to Action