Objectives and Target Audience
Objective(s)
Increase awareness of antimicrobial resistance among citizens and healthcare professionals in Sicily.
Encourage individuals to make a personal pledge for the responsible use of antibiotics (modeled after the UK Antibiotic Guardian campaign).
Support Italy’s PNCAR (National AMR Plan) and EAAD.
Reduce inappropriate prescriptions and self-medication in the region.
Encourage individuals to make a personal pledge for the responsible use of antibiotics (modeled after the UK Antibiotic Guardian campaign).
Support Italy’s PNCAR (National AMR Plan) and EAAD.
Reduce inappropriate prescriptions and self-medication in the region.
Target audience
General public
Healthcare professionals
Patients
Campaign Scope
National
Communication Strategy
Communication Channels Used
website
Campaign Material(s)
Website post
Key messages
Antibiotics are a precious resource that must be preserved.
Everyone can contribute to the fight against AMR by making a personal commitment.
Antibiotics are not effective against viral infections.
Rational use protects antibiotics for future generations.
Everyone can contribute to the fight against AMR by making a personal commitment.
Antibiotics are not effective against viral infections.
Rational use protects antibiotics for future generations.
Campaign Focus
Human health
Campaign Setting
Healthcare facilities
Community
Design and Content
Use of Scientific Evidence
No
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Lessons and Observations
Documents
Documents
Article
Document