Objectives and Target Audience
Objective(s)
To broadly awaken awareness on the proper use of antibiotics both in the community and in hospital settings, as well as on the increasing risks posed by microbial resistance
Target audience
Healthcare professionals
General public
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Social Media
Campaign Material(s)
Leaflets
Posters
Web
Campaign Focus
Human health
Campaign Setting
Community
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
pills
People
Pedagogical Approach
Educational model applied
Transmissive
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Lessons and Observations
Documents
Documents
Rational use of antibiotics brochure 2017-2018
Information for the public and patients
Evidence for
Campaign
Leaflet
Document
Information for primary care physicians
Information for hospital doctors
Do You Really Need Antibiotics?
Poster 1
Evidence for
Campaign
Poster
Poster 2
Evidence for
Campaign
Poster