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Our Future is at Hand – Let’s Move Forward Together

Title or slogan
Our Future is at Hand – Let’s Move Forward Together
Publication Year
2021
Leading Institution
Global Handwashing Partnership (GHP)
Source

- Infographic in several languages Our Future is at Hand at https://globalhandwashing.org/resources/infographic-our-future-is-at-hand/
- Global Handwashing Day 2021 Social Media Toolkit at https://globalhandwashing.org/resources/global-handwashing-d

More+ - Infographic in several languages Our Future is at Hand at https://globalhandwashing.org/resources/infographic-our-future-is-at-hand/
- Global Handwashing Day 2021 Social Media Toolkit at https://globalhandwashing.org/resources/global-handwashing-day-2021-social-media-toolkit/
- Factsheet at https://globalhandwashing.org/resources/global-handwashing-day-2021-fact-sheet/
- Report Our Future is at Hand – Let’s Move Forward Together at https://globalhandwashing.org/wp-content/uploads/2022/02/GHD-2021-Report.pdf
- Press release at https://globalhandwashing.org/global-handwashing-day-press-release/#:~:text=WASHINGTON%2C%20DC%20%E2%80%93%20October%208%2C%202021.&text=The%20theme%20of%20this%20year's,hygiene%20plays%20in%20disease%20transmission.
- News at https://globalhandwashing.org/our-future-is-at-hand-lets-move-forward-together/
Country/Countries
International
Original language
English
Available Language(s)
French
Spanish
Campaign link
https://globalhandwashing.org/resources/infographic-our-future-is-at-hand/
https://globalhandwashing.org/resources/global-handwashing-day-2021-social-medi…
https://globalhandwashing.org/resources/global-handwashing-day-2021-fact-sheet/
https://globalhandwashing.org/wp-content/uploads/2022/02/GHD-2021-Report.pdf
Objective(s)
Elevate the importance of hand hygiene globally.
Promote sustained investment and action in hand hygiene across sectors and countries.
Engage stakeholders to advocate for hand hygiene as a critical component of public health.
Encourage behavior change and integration of handwashing into routine practices.
Target audience
Healthcare professionals
Policy-makers and government authorities
General public
Media
Educators
Researchers
Campaign Scope
International
Communication Channels Used
Printed materials
websites/blogs
Social Media
Campaign Material(s)
fact sheets
toolkit
Infographic
Key messages
Hand hygiene saves lives and is a foundational element of health systems.
Sustained handwashing behaviors are essential for pandemic recovery and preparedness.
Progress requires inclusive, coordinated action and long-term investment.
Everyone has a role to play—governments, institutions, individuals.
Hand hygiene must be made accessible and routine for all.
Campaign Focus
Human health
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Hands washing
Educational model applied
Transmissive
Participatory
Content Complexity Level
Basic
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Campaign Start Year
2021
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Accessible formats for visually impaired users not provided
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Funding details not disclosed.
Multilingual materials may reach more diverse communities.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Clear, concise key message summaries may help reduce misinterpretation.
A central campaign hub or website can improve discoverability and consistency.
Labelling a “Resources” section may help users find and use materials more easily.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Evaluation Absence Bias
Involvement Bias
Vulnerable Groups Bias
Limited feedback loop
Limited accessibility
Limited reach / Single channel
Not found measurable outcomes or evaluation plan
Easy to locate materials
Call to Action
Dedicated website or online portal
Multilingual Accessibility