Skip to main content
Want to correct or add a campaign to our database?

Pas SSAUF d'antibiotique

Objective(s)
Promote reduction of unnecessary antibiotic use in hospitals.
Target audience
Healthcare professionals
Campaign Scope
National
Communication Channels Used
website
Campaign Material(s)
Video
poster
Key messages
“Pas d’antibiotiques SSAUF !”
(No antibiotics unnecessarily / when not needed).

Reduce unjustified prescribing of antibiotics, particularly amoxicillin-clavulanic acid.
Campaign Focus
Human health
Campaign Setting
Hospital
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Specialized
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Campaign Start Month
11
Campaign Start Year
2024
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Identified gaps
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Feedback or audience involvement not visible
Outreach activities not documented
Funding details not disclosed.
Single-language with a focused national audience
Identified gaps
Not much context provided on the campaign.
Lessons learned
Clear, concise key message summaries may help reduce misinterpretation.
Identified biases
Language Bias
Disability Accessibility Bias
Evaluation Absence Bias
Involvement Bias
Identified Weaknesses
Limited accessibility
Limited feedback loop
No translation to other languages
Not found measurable outcomes or evaluation plan
Identified Strengths
Call to Action