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Patient information about common infections in outpatient care

Title or slogan
Patient information about common infections in outpatient care
Publication Year
2025
Leading Institution
Folkhälsomyndighetens (The Public Health Agency of Sweden)
Source
-Main page: https://www.folkhalsomyndigheten.se/smittskydd-beredskap/antibiotika-och-antibiotikaresistens/informationsmaterial-om-antibiotika-och-antibiotikaresistens/patientinformation-om-vanliga-infektioner-i-oppenvard/
Country/Countries
Sweden
Original language
Swedish
Contact e-mail
info@folkhalsomyndigheten.se
Campaign link
https://www.folkhalsomyndigheten.se/smittskydd-beredskap/antibiotika-och-antibi…
Objective(s)
1. Educate patients about common infections (e.g. colds, sore throat, sinusitis, ear infections) and their typical duration.
2. Promote judicious antibiotic use and explain why antibiotics are often unnecessary for viral illnesses.
3. Support shared decision-making between healthcare providers and patients.
Target audience
Patients
Nurses
General practitioners
Campaign Scope
National
Communication Channels Used
Printed materials
Digital / Audio Media Channel
Emails
Campaign Material(s)
Condition-specific patient leaflets
Explanatory text
Multi-language versions
Key messages
1. “Most common infections get better without antibiotics.”
2. “Antibiotics do not help with viral infections—and their overuse causes resistance.”
3. “Here’s how you can manage your symptoms and when to seek further care.”
4. “Typical recovery times help set realistic expectations.”
Campaign Focus
Human health
Campaign Setting
GP practice
emergency rooms
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Intermediate
No scientific evidence or references, unclear if evidence-based
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
1. No interactive digital formats or videos.
2. Limited use of infographics for lower literacy groups.
3. Few tools for reinforcing learning after the visit.
Multilingual materials may reach more diverse communities.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Partnering with schools, municipalities, and local groups may enhance credibility and distribution.
1. Visual timelines help patients understand symptom duration and reduce anxiety.
2. Providing clear, non-judgmental alternatives to antibiotics supports behavior change.
3. Clinician use of printed tools improves consistency and credibility of messages.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Scientific Basis Bias
Vulnerable Groups Bias
1. Health literacy bias: Text-heavy materials may not be fully accessible to everyone.
2. Language barriers: While some languages are covered, others may be missing.
3. Access bias: May not reach populations who avoid formal healthcare settings.

Lack of scientific evidence
Limited feedback loop
Limited accessibility
Limited reach / Single channel
Poor visual design
1. Lacks dynamic tools like apps or decision aids.
2. No embedded evaluation system for each leaflet.
3. Dependent on clinicians’ willingness to use and explain the content.
Dedicated website or online portal
Easy to locate materials
1. Aligned with Swedish national antibiotic stewardship strategy.
2. Simple, clear, evidence-based information provided at point of care.
3. Multi-condition format promotes broad awareness.
4. Trusted public authority behind materials.