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Pet owner education

Title or slogan
Pet owner education
Publication Year
2019
Leading Institution
Guidance for the rational use of antimicrobials
Source
- Webpage https://www.ceva-gram.com/uk/Pet-owner-education

Country/Countries
France
United Kingdom
Hungary
Italy
Belgium
Portugal
Germany
Spain
Original language
French
Available Language(s)
French
English
Spanish
German
Italian
Hungarian
Portuguese
Campaign link
https://www.ceva-gram.com/uk/Pet-owner-education
Objective(s)
Support veterinary professionals in communicating effectively with pet owners about antibiotic use.
Raise client awareness about antimicrobial resistance (AMR).
Help veterinary practices achieve gold standard communication and client support.
Target audience
Veterinarians and those working in animal health
Pet owners
Campaign Scope
International
Communication Channels Used
Printed materials
websites/blogs
Social Media
Social Media Used
YouTube
Campaign Material(s)
Leaflets
Posters
Videos
fact sheets
Website content
Key messages
Understand what antibiotics are and when they should be used.
Emphasize the importance of finishing the prescribed course.
Explain antimicrobial resistance and its consequences.
Discuss possible side effects.
Give clear instructions on how to administer medication.
Provide written instructions to clients.
Schedule and emphasize the need for follow-up appointments.
Highlight that good communication is essential for treatment success.
Campaign Focus
Animal health
Human health
Campaign Setting
Veterinary clinics
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Human
Animals
Educational model applied
Transmissive
Participatory
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Funding details not disclosed.
Multilingual materials may reach more diverse communities.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Partnering with schools, municipalities, and local groups may enhance credibility and distribution.
Structured communication from veterinarians is a vital component of antimicrobial stewardship.
Written and verbal communication should be combined to ensure client understanding.
Supporting practitioners with dedicated tools can enhance consistency and quality of messaging.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Evaluation Absence Bias
Involvement Bias
Limited feedback loop
Limited accessibility
Not found measurable outcomes or evaluation plan
Easy to locate materials
Call to Action
Multilingual Accessibility
Dedicated website or online portal