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Porque no son caramelos… haz un buen uso de los antibióticos (Because they’re not candy… use antibiotics responsibly)

Title or slogan
Porque no son caramelos… haz un buen uso de los antibióticos (Because they’re not candy… use antibiotics responsibly)
Publication Year
2019
Leading Institution
CEU Universidad Cardenal Herrera (CEU UCH)
Source
Team SWICEU. University CEU Cardenal Herrera Web
Country/Countries
Spain
Original language
Spanish
Available Language(s)
English
Spanish
Campaign link
https://medios.uchceu.es/actualidad-ceu/porque-no-son-caramelos-haz-un-buen-uso…
Objective(s)
They inform the public about how the proper use of these medications helps to curb the rise of bacterial resistance.
Target audience
General public
Undergraduate students (high school )
University students
Campaign Scope
National
Communication Channels Used
websites/blogs
Radio
Social Media
Online videos
Social Media Used
Instagram
X (Twitter)
Campaign Material(s)
Posters
Video
Key messages
Antibiotics are not for viral infections like colds or flu
Do not self-medicate
Complete your prescribed treatment
Use only as directed
Campaign Focus
Human health
Campaign Setting
University
Community
High School
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
Yes
Content accessibility
Plain language
Continuity strategy
One-off campaign
Campaign Start Month
11
Campaign Start Year
2019
Campaign End Month
11
Campaign End Year
2019
Replicability
Yes
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Funding details not disclosed.
Not all official or widely spoken languages are covered
Subtitles or captions missing, limited or unclear
Accessible formats for visually impaired users not provided
Accessible formats for hearing impaired users not provided
Frequently Asked Questions (FAQs) section not included
Uncertain whether materials are suitable for reuse
Usage rights or licensing not identified
Clear, concise key message summaries may help reduce misinterpretation.
Involving youth and students can help amplify campaign reach.
Disability Accessibility Bias
Language Bias
Limited accessibility
Not found measurable outcomes or evaluation plan
Clear messaging
Call to Action
Dedicated campaign section, even in the absence of a standalone website.

Developed within a university setting, involving student participation.