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Prevent Antibiotic Resistance Campaign

Title or slogan
Prevent Antibiotic Resistance Campaign
Publication Year
2021
Leading Institution
National Institute of Public Health (SZÚ)
Source
https://www.antibiotickarezistence.cz/the-antibiotic-resistance-cz-project-has-significantly-contributed-to-increasing-the-knowledge-of-czechs-about-the-use-of-antibiotics/
Country/Countries
Czech Republic
Original language
Czech
Available Language(s)
Czech
Campaign link
https://www.antibiotickarezistence.cz/
Objective(s)
To improve antibiotic-prescribing and use practices in order to halt the rising trend of antibiotic consumption and implement a suite of measures that stops the spread of antimicrobial resistance.
Target audience
General public
Healthcare professionals
Prescribers
Campaign Scope
National
Partners or Allies
Norwegian Institute of Public Health (NIPH)
EEA and Norway Grants
Communication Channels Used
websites/blogs
Social Media
Social Media Used
YouTube
Facebook
Instagram
Campaign Material(s)
Videos
Key messages
“prevent the incorrect or unnecessary use of antibiotics in the Czech population.”

“media campaign on the effectiveness of antibiotics and the dangers of antibiotic resistance, which will raise awareness of the general public about the risks associated with inappropriate use of antibiotics and ensure a sustainable approach to the prudent use of antibiotics in society.”

“For accurate orientation in indications, doctors must have Recommendations for the proper use of antibiotics.”
Campaign Focus
Human health
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Bacteria
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Continuity strategy
Campaign with regular updates
Campaign Start Year
2021
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Credibility assumed due to source, no references
Single-language with a focused national audience
Subtitles or captions missing, limited or unclear
Outreach activities not documented
Usage rights or licensing not identified
Funding details not disclosed.
Reporting on results or impact not found
Feedback or audience involvement not visible
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Clear, concise key message summaries may help reduce misinterpretation.
Creative and interactive formats (e.g., games, art, contests) may boost public participation.
A central campaign hub or website can improve discoverability and consistency.
Language Bias
Evaluation Absence Bias
Involvement Bias
Disability Accessibility Bias
Digital Access Bias
Digital Literacy Bias
No translation to other languages
Limited reach / Single channel
Limited accessibility
Not found measurable outcomes or evaluation plan
Call to Action
Clear messaging