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Project micromundo - Castilla la Mancha

Title or slogan
Project micromundo - Castilla la Mancha
Publication Year
2024
Leading Institution
University of Castilla la Mancha
Source
https://www.uclm.es/noticias/noticias2024/noviembre/toledo/micromundo https://www.instagram.com/micromundouclmto/
Country/Countries
Spain
Original language
Spanish
Available Language(s)
Spanish
Campaign link
https://www.uclm.es/noticias/noticias2024/noviembre/toledo/micromundo
https://www.instagram.com/micromundouclmto/
Objective(s)
Promoting university students active-learning by acquisition of new knowledge in Microbiology and AMR and soft skills through a strong component of social commitment and science literacy
Target audience
Undergraduate students (high school )
University students
General public
Campaign Scope
Regional
Communication Channels Used
Social Media
Social Media Used
Instagram
Campaign Material(s)
Flyers
Posters
Key messages
Micromundo empowers students and communities in Portugal and Spain to become active participants in scientific discovery and antibiotic resistance awareness, fostering a collaborative culture of science, education, and social impact.
Campaign Focus
One Health
Campaign Setting
High School
University
Community
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Bacteria
People
Plants
Pill/capsule icons
Educational model applied
Transmissive
Participatory
Content Complexity Level
Basic
Adaptation to Educational Levels
Children
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
Campaign with regular updates
Campaign Start Year
2017
Campaign End Year
2025
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Access point for campaign materials not clearly provided
Dedicated materials not accessible
Feedback or audience involvement not visible
Funding details not disclosed.
Accessible formats for visually impaired users not provided
Accessible formats for hearing impaired users not provided
Frequently Asked Questions (FAQs) section not included
Not all official or widely spoken languages are covered
Single-language with a focused national audience
In-person events (e.g., school days, fairs) may enhance visibility and local engagement.
Involving youth and students can help amplify campaign reach.
Partnering with schools, municipalities, and local groups may enhance credibility and distribution.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Using plain language and visual aids can support health literacy.
Language Bias
Limited reach / Single channel
No dedicated website or central resource
No Measurable Outcomes or Evaluation Plan
Accessibility
Community participation
Cross-sectoral educational value
In-person events may enhance visibility and local engagement
Regular updates