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Promotion du bon usage des antibiotiques auprès des établissements médico-sociaux d’Occitanie

Title or slogan
Promotion du bon usage des antibiotiques auprès des établissements médico-sociaux d’Occitanie
Publication Year
2019
Leading Institution
CPias Occitanie
Source
https://cpias-occitanie.fr/outils-cpias-occitanie/animation-bon-usage-des-antibiotiques-a-destination-etablissements-medico-sociaux/
Country/Countries
France
Original language
French
Available Language(s)
French
Campaign link
https://cpias-occitanie.fr/outils-cpias-occitanie/animation-bon-usage-des-antib…
Objective(s)
Educate staff in nursing homes and medico-social institutions on rational antibiotic use.

Prevent misuse and over-prescription in elderly and vulnerable populations.

Highlight AMR as a threat within long-term care facilities.

Encourage good practices in collaboration with physicians and caregivers.
Target audience
Healthcare professionals
Caregivers
Nursing home staff
Campaign Scope
National
Communication Channels Used
website
Campaign Material(s)
Posters
Key messages
Antibiotics are vital but must be used carefully.

Overuse in elderly patients increases resistance risks.

Caregivers should collaborate with doctors before antibiotic use.

Good infection prevention reduces the need for antibiotics.
Campaign Focus
Human health
Campaign Setting
health facilities
Nursing homes
Community
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
People
sickness
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
Yes
Involvement of Vulnerable Groups
Yes
Cultural Sensitivity and Contextualization
Yes
Strategic Alliances
https://cpias-occitanie.fr/outils-cpias-occitanie/animation-bon-usage-des-antibiotiques-a-destination-etablissements-medico-soc…
Continuity strategy
One-off campaign
Campaign Start Year
2019
Campaign End Year
2019
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Limited information on the use of digital platforms or social media for broader dissemination.

Potential need for materials in multiple languages to cater to non-French-speaking residents or staff.
Interactive tools like quizzes can effectively engage healthcare professionals.

Tailored materials for different audiences potentially enhance message retention (but there are no metrics).
No significant biases identified; materials are designed to be inclusive and respectful.
Potential underutilization of digital channels for wider reach.

Need for continuous updates to materials to reflect evolving best practices.

Lack of evaluation data



Scientific citations are not mentioned, but materials are based on current best practices and guidelines for antibiotic use in elderly care settings. Materials are based on current best practices and guidelines for antibiotic use in elderly care settings. Emphasis on evidence-based approaches to reduce inappropriate antibiotic prescriptions.

Specific materials e.g. posters on elderly people, visitors, people with disabilities, healthcare workers, or leaflet e.g. on antibiotics in nursing homes (EHPAD)

Materials are contextualized for the Occitanie region, considering local practices and language nuances.

Collaboration with regional health authorities to ensure relevance.