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Qual é o melhor remédio? (What is the best medicine?)

Title or slogan
Qual é o melhor remédio? (What is the best medicine?)
Publication Year
2024
Leading Institution
DGAV – Direção-Geral de Alimentação e Veterinária
Source
https://hubram.dgav.pt/podcast-qual-e-o-melhor-remedio-waaw-2024/
Country/Countries
Portugal
Original language
Portuguese
Available Language(s)
Portuguese
Contact e-mail
hubram@dgav.pt
Campaign link
https://hubram.dgav.pt/podcast-qual-e-o-melhor-remedio-waaw-2024/
Objective(s)
Raise awareness on antimicrobial resistance through podcast during WAAW
Target audience
General public
Veterinarians and those working in animal health
Campaign Scope
National
Communication Channels Used
websites/blogs
Social Media
Podcast
Social Media Used
YouTube
Campaign Material(s)
Videos
Podcasts
Key messages
Messages on topics: Microorganisms and antimicrobials, Antimicrobials and pets, Antimicrobials and our food, and One Health awareness campaign
Campaign Focus
One Health
Campaign Setting
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Continuity strategy
One-off campaign
Campaign Start Month
11
Campaign Start Year
2024
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Credibility assumed due to source, no references
Single-language with a focused national audience
Accessible formats for hearing impaired users not provided
Uncertain whether materials are suitable for reuse
Usage rights or licensing not identified
Funding details not disclosed.
Reporting on results or impact not found
Subtitles or captions missing, limited or unclear
Creative and interactive formats (e.g., games, art, contests) may boost public participation.
Clear, concise key message summaries may help reduce misinterpretation.
Language Bias
Disability Accessibility Bias
Digital Access Bias
Digital Literacy Bias
Evaluation Absence Bias
Not found measurable outcomes or evaluation plan
Limited accessibility
Limited reach / Single channel
No translation to other languages
Clear messaging
Dedicated website or online portal