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Rädda antibiotikan med kunskap och handling (Save antibiotics with knowledge and action)

Title or slogan
Rädda antibiotikan med kunskap och handling (Save antibiotics with knowledge and action)
Leading Institution
Uppsala University
Source
-Main webpage: https://bioresurs.uu.se/resurser/mikrobiologi/
Country/Countries
Sweden
Original language
Swedish
Contact e-mail
info@bioresurs.uu.se
Campaign link
https://bioresurs.uu.se/resurser/mikrobiologi/
Objective(s)
1. Provide high-quality, curriculum-aligned microbiology teaching materials for Swedish upper secondary biology teachers.
2. Support experiential, inquiry-based science education with lab protocols, simulations, and real-world connections (e.g., antibiotic resistance, hygiene, microbial growth).
Target audience
High school teachers
Teachers
School Students
Campaign Scope
National
Communication Channels Used
websites/blogs
Web-based training modules
Campaign Material(s)
PowerPoints
fact sheets
Lab protocols
Key messages
1. “Understanding microbes helps us make smart decisions for health and sustainability.”
2. “Antibiotic resistance is a real-world problem that starts with small actions.”
3. “Hands-on exploration builds scientific literacy and engagement.”
Campaign Focus
Human health
Campaign Setting
Schools
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Participatory
Constructivist
Content Complexity Level
Basic
Adaptation to Educational Levels
Adolescents
Content accessibility
Yes
Content accessibility
Plain language
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Community participation in evaluation
No
Single-language with a focused national audience
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
Collaboration with stakeholders not indicated
1. No structured M&E (Monitoring & Evaluation) framework visible.
2. No cross-national benchmarking or long-term learning impact data.
3. Potential digital accessibility limitations for schools with low tech resources.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
A central campaign hub or website can improve discoverability and consistency.
1. High-quality content and inquiry models can support behaviorally relevant science education.
2. Microbiology offers a tangible bridge between curriculum and public health action.
3. There’s room to expand impact measurement and digital interactivity.
Digital Access Bias
Digital Literacy Bias
Evaluation Absence Bias
Inclusivity Bias
Language Bias
Literacy Accessibility Bias
Vulnerable Groups Bias
1. Language barrier: Resources mainly in Swedish—limits reach to international or minority-language schools.
2. Self-selection bias: More engaged or better-equipped teachers likely to use materials.

Limited accessibility
Limited feedback loop
Limited reach / Single channel
No Measurable Outcomes or Evaluation Plan
No translation to other languages
No visual or interactive content
One-way communication
1. Evaluation methods are not explicitly defined in public documents; likely teacher-reported feedback or informal classroom assessment.
2. Lack of evaluation methods and indicators (lack of quantitative such as e.g. Number of schools using the materials, Number of teacher training sessions held, Student performance on related curriculum assessments. Additionally lack of qualitative measurements e.g. Teacher satisfaction and usability feedback, Student engagement and motivation in microbiology topics, Observation of increased awareness of AMR (antimicrobial resistance))
Use of scientific evidence
Dedicated website or online portal
Easy to locate materials
1. Inquiry-driven, encourages hypothesis testing, data interpretation.
2. Activities are classroom-based, often including wet lab and dry lab formats.
3. Scientifically robust and curriculum-aligned.
4. Encourages inquiry, experimentation, and critical thinking.
5. Supported by reputable university-based resource center.
6. Addresses real-world, socially relevant topics (e.g., antibiotic resistance, hygiene).