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Rädda antibiotikan! (Save the antobiotics!)

Title or slogan
Rädda antibiotikan! (Save the antobiotics!)
Leading Institution
Strama Gävleborg
Source

-Leaflet available at https://www.regiongavleborg.se/globalassets/landstinget_a-o/smittskyddsenhet/strama/a3_affisch_skydda_antibiotikan.pdf
-Page from region Gavlerg centralizing several resources, including materials to be printed and available o

More+ -Leaflet available at https://www.regiongavleborg.se/globalassets/landstinget_a-o/smittskyddsenhet/strama/a3_affisch_skydda_antibiotikan.pdf
-Page from region Gavlerg centralizing several resources, including materials to be printed and available online and online trainings: https://www.regiongavleborg.se/samverkanswebben/halsa-vard-tandvard/kunskapsstod-och-rutiner/smittskydd/strama/
Country/Countries
Sweden
Original language
Swedish
Available Language(s)
Swedish
Contact e-mail
rg@regiongavleborg.se
Campaign link
https://www.regiongavleborg.se/globalassets/landstinget_a-o/smittskyddsenhet/st…
https://www.regiongavleborg.se/samverkanswebben/halsa-vard-tandvard/kunskapssto…
Objective(s)
1. Raise awareness about the importance of protecting antibiotic effectiveness.
2. Encourage responsible behavior among the public to prevent antibiotic resistance.
Target audience
General public
Patients
Campaign Scope
Regional
Communication Channels Used
Printed materials
websites/blogs
Institutional distribution
Campaign Material(s)
Posters
Key messages
Potentially:
1. Antibiotic resistance is a real and growing threat.
2. Everyone can help protect antibiotics by following simple actions.
3. Personal responsibility is crucial to preserving antibiotic efficacy for the future.
Campaign Focus
Human health
Campaign Setting
Preschools
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Use of colors
Sector-specific icons
Educational model applied
Transmissive
Content Complexity Level
Basic
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Replicability
Yes
Content usage license
Free
Campaign Status
Active
No scientific evidence or references, unclear if evidence-based
Credibility assumed due to source, no references
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
No adaptation for different age groups
Frequently Asked Questions (FAQs) section not included
Campaign timeline information incomplete or missing
Interactive features not included
Feedback or audience involvement not visible
Reporting on results or impact not found
Outreach activities not documented
1. No contextualization: Doesn’t explain why each behavior is important (e.g., how noncompliance contributes to resistance).
2. No tailoring for specific subgroups (e.g., children, non-native speakers).
3. No referral to further information or contact points (e.g., website, hotline).
4. No instructions for healthcare professionals to support or reinforce the messaging.
5. No tracking or monitoring data on campaign uptake or effectiveness.
Multilingual materials may reach more diverse communities.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Partnering with schools, municipalities, and local groups may enhance credibility and distribution.
1. Clear, directive messaging is useful, but may lack depth for behavior change.
2. Posters work best when paired with verbal reinforcement by healthcare professionals.
3. Including next steps or resources (e.g., QR codes, websites) could improve engagement.
4. Layered communication (short + in-depth formats) would reach broader audiences more effectively.
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Scientific Basis Bias
Vulnerable Groups Bias
1. Assumes compliance and trust in healthcare providers.
2. Assumes access to healthcare and prescriptions.
3. Does not address systemic issues (e.g., overprescription by providers, pharmaceutical policy).
4. Message framed at individual level, possibly neglecting institutional or provider-level responsibility.


Limited feedback loop
Limited accessibility
Limited reach / Single channel
1. One-directional: No room for questions or deeper understanding.
2. No cultural or linguistic variants indicated.
3. No dynamic or multimedia versions (e.g., videos, social media links).
4. Doesn’t address what to do if symptoms worsen or when to seek medical help.
Easy to locate materials
Call to Action
1. Visually structured: Easy to understand and remember.
2. Offers concrete, actionable tips.
3. Emphasizes collective responsibility in a simple, empowering way.
4. Clean design with strong visual icons and minimal text.