Objectives and Target Audience
Objective(s)
To support doctors in reducing patient expectations for unnecessary antibiotic prescriptions by providing clear, actionable information during consultations.
Target audience
Primary care professionals such as GPs or pharmacists
Patients
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Leaflets
Printed materials
Online videos
Campaign Material(s)
Leaflets
Video
Campaign Focus
Human health
Campaign Setting
Healthcare facilities
GP practice
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Microbes
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Leaflet- Patient information for the waiting room
Leaflet- General information about… Cold (flu-like infection)
Evidence for
Leaflet
Multilingual
Campaign
Document
Source
Leaflet- General information about… Antibiotics
Evidence for
Leaflet
Campaign
Document
Source
Video on web
Evidence for
Video