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RAI – Rationaler Antibiotikaeinsatz durch Information und Kommunikation für tiermedizin for veterinary medicine

Title or slogan
RAI – Rationaler Antibiotikaeinsatz durch Information und Kommunikation für tiermedizin for veterinary medicine
Publication Year
2015
Leading Institution
Institut für Hygiene und Umweltmedizin, Charité Berlin
Source
https://projekttraeger.dlr.de/sites/default/files/2021-11/documents/Projektsteckbriefe_Antibiotika-Workshop_2021_0.pdf
Country/Countries
Germany
Original language
German
Available Language(s)
German
Campaign link
https://www.rai-projekt.de/projekt
https://www.rai-projekt.de/tiermedizin
Objective(s)
To provide veterinarians and pig farmers with practical information on the targeted use of antibiotics and antibiotic resistance, in order to help protect public and personal health.
Target audience
Veterinarians and those working in animal health
Campaign Scope
National
Communication Channels Used
websites/blogs
Podcast
Leaflets
Campaign Material(s)
Leaflets
Audio clips
Key messages
Through the targeted use of antibiotics, veterinarians and pig-farming companies can contribute to protecting the general public, their families, children, and ultimately themselves.
Campaign Focus
Animal health
Campaign Setting
Healthcare facilities
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Educational model applied
Transmissive
Content Complexity Level
Specialized
Continuity strategy
Campaign with regular updates
Campaign Start Month
2
Campaign Start Year
2015
Campaign End Month
6
Campaign End Year
2022
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Credibility assumed due to source, no references
Single-language with a focused national audience
Usage rights or licensing not identified
Outreach activities not documented
Funding details not disclosed.
Reporting on results or impact not found
Key messages not clearly indicated
Clear, concise key message summaries may help reduce misinterpretation.
Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.
Digital Access Bias
Evaluation Absence Bias
Language Bias
No translation to other languages
Not found measurable outcomes or evaluation plan
Clear messaging
Dedicated website or online portal
Easy to locate materials