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RESIST (hand hygiene campaign)

Title or slogan
RESIST (hand hygiene campaign)
Publication Year
2024
Leading Institution
Health Service Executive (HSE)
Source
https://www.hse.ie/eng/services/news/media/pressrel/the-hses-national-resist-hand-hygiene-campaign-at-ferrybank-primary-care-centre.html
Country/Countries
Ireland
Original language
English
Available Language(s)
English
Campaign link
https://www.hse.ie/eng/services/news/media/pressrel/the-hses-national-resist-ha…
Objective(s)
Promote responsible use of antibiotics and reduce AMR.

Reinforce hand hygiene as a key infection prevention measure.

Encourage the public to RESIST asking for antibiotics unnecessarily.

Support HSE AMRIC strategy for national stewardship.
Target audience
Healthcare professionals
Patients
Campaign Scope
National
Communication Channels Used
website
Social Media
Social Media Used
YouTube
Campaign Material(s)
Video
Key messages
“RESIST” – don’t demand antibiotics unnecessarily.

Antibiotics are not effective against viral infections.

Hand hygiene is one of the most effective ways to stop infection spread.

Protect antibiotics for the future by using them wisely.
Use of Scientific Evidence
No
Educational model applied
Transmissive
Content Complexity Level
Basic
Adaptation to Educational Levels
Adolescents
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
One-off campaign
Campaign Start Month
10
Campaign Start Year
2024
Campaign End Month
10
Campaign End Year
2024
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Access point for campaign materials not clearly provided
Funding details not disclosed.
Lack of end user engagement
Reporting on results or impact not found
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Frequently Asked Questions (FAQs) section not included
Not all official or widely spoken languages are covered
Single-language with a focused national audience
A central campaign hub or website can improve discoverability and consistency.
Clear, concise key message summaries may help reduce misinterpretation.
Partnering with schools, municipalities, and local groups may enhance credibility and distribution.
Language Bias
Difficult to find materials
Limited feedback loop
No Measurable Outcomes or Evaluation Plan
Community participation
In-person events may enhance visibility and local engagement