Objectives and Target Audience
Objective(s)
Raise awareness of antimicrobial resistance (AMR) using a One Health approach, aligned with global initiatives
Target audience
General public
Campaign Scope
National
Collaborations
Partners or Allies
Instituto Nacional de Investigação Agrária e Veterinária (INIAV)
República Portuguesa
Fundação para a Ciência e a Tecnologia (FCT)
Communication Strategy
Communication Channels Used
websites/blogs
Social Media
Campaign Material(s)
Videos
Key messages
AMR is a cross-sectoral issue that requires cooperation between human, animal, and environmental health
Campaign Focus
One Health
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Bacteria
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Basic
Adaptation to Educational Levels
Adolescents
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Lessons and Observations
Documents
Documents