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Resources for the Public antibiotics.gov.mt

Title or slogan
Resources for the Public antibiotics.gov.mt
Publication Year
2023
Leading Institution
National Antimicrobial Resistance Committee in Malta
Source
Email from the Health Promotion and Disease Prevention
Department for Health Regulation

Country/Countries
Malta
Original language
Maltese
Available Language(s)
Maltese
English
Campaign link
https://antibiotics.gov.mt/rizorsi/rizorsi-pubbliku/
Objective(s)
Potentially:
"Ibqa' infurmat u għin biex tipproteġi l-użu tal-antibijotiċi għall-futur!"
"Stay informed and help protect the use of antibiotics for the future!"
Target audience
General public
Young people
Campaign Scope
National
Communication Channels Used
websites/blogs
Online materials
Campaign Material(s)
Leaflets
Game
Website content
Key messages
Potentially:
"Ibqa' infurmat u għin biex tipproteġi l-użu tal-antibijotiċi għall-futur!"
"Stay informed and help protect the use of antibiotics for the future!"

"Aħna impenjati li nappoġġaw deċiżjonijiet infurmati u nippromovu l-użu responsabbli tal-antibijotiċi."
"We are committed to supporting informed decisions and promoting the responsible use of antibiotics."

"Sejħa għal Eroj Żgħażagħ – Lesti biex Tegħlbu l-mikrobu?"
"Call for Young Heroes – Ready to defeat the microbe?"
Campaign Focus
Human health
Campaign Setting
Online
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
Pill/capsule icons
Microbes
Educational model applied
Transmissive
Gamified
Content Complexity Level
Basic
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
Campaign with regular updates
Campaign Start Year
2023
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Accessible formats for visually impaired users not provided
Outreach activities not documented
Credibility assumed due to source, no references
Funding details not disclosed.
Campaign timeline information incomplete or missing
Reporting on results or impact not found
Link to game not working.
Leaflets in english but not in Maltese.
Clear, concise key message summaries may help reduce misinterpretation.
Labelling a “Resources” section may help users find and use materials more easily.
A central campaign hub or website can improve discoverability and consistency.
Evaluation Absence Bias
Not found measurable outcomes or evaluation plan
Limited accessibility
Limited reach / Single channel
No access to game materials.
Not all information available in both languages (Maltese and English).
Call to Action
Dedicated website or online portal
Easy to locate materials