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Responsabilidade é o Melhor Remédio

Title or slogan
Responsabilidade é o Melhor Remédio
Publication Year
2019
Leading Institution
Reckitt Benckiser
Source
https://www.responsabilidade-e-o-melhor-remedio.pt/
Country/Countries
Portugal
Original language
Portuguese
Available Language(s)
Portuguese
Campaign link
https://www.responsabilidade-e-o-melhor-remedio.pt/
Objective(s)
The campaign "Responsibility is the Best Medicine" aims to increase awareness about antibiotic use and reduce unnecessary consumption through education—thereby helping to counter the trend of antibiotic resistance.
Target audience
General public
Healthcare professionals
Campaign Scope
National
Partners or Allies
Global Respiratory Infection Partnership (GRIP)
Associação Portuguesa de Medicina Geral e Familiar (APMGF)
Communication Channels Used
Social Media
websites/blogs
Social Media Used
YouTube
Campaign Material(s)
Video
Article
Key messages
1. Responsible use of antibiotics.
2. Do not insist on antibiotics.
3. Complete the prescribed treatment period.
4. Do not share antibiotics.
5. Dispose of antibiotics properly.
6. Wash your hands regularly.
7. Follow medical instructions.
Campaign Focus
Human health
Campaign Setting
Digital platform
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Iconography
Educational model applied
Transmissive
Adaptation to Educational Levels
Adults
Complementary materials
Frequently Asked Questions (FAQ)
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
Campaign with regular updates
Campaign Start Month
3
Campaign Start Year
2019
Replicability
Yes
Content usage license
Restricted
Campaign Status
Inactive with live site
Key messages not clearly indicated
Campaign timeline information incomplete or missing
Outreach activities not documented
Single-language with a focused national audience
Funding details not disclosed.
Reporting on results or impact not found
Accessible formats for visually impaired users not provided
Subtitles or captions missing, limited or unclear
Communication channels are unclear; only a single YouTube video was identified.

Some references to evidence are provided, but not consistently across all sections.

Content use is restricted.


No downloadable materials or print-friendly formats available; only a FAQ section is provided.

Clear, concise key message summaries may help reduce misinterpretation.
Language Bias
Digital Access Bias
Digital Literacy Bias
Disability Accessibility Bias
Educational Bias
Evaluation Absence Bias
Involvement Bias
Limited reach / Single channel
Limited accessibility
No translation to other languages
Not found measurable outcomes or evaluation plan
Communication channels are unclear and limited.

Key messages are not explicitly stated.

Content use is restricted.





Dedicated website or online portal
Clear messaging
Use of scientific evidence
FAQ section and one multimedia element (YouTube video).

Includes some references to evidence, supporting parts of the content.