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Responsible Use of Antibiotics - What should you know?

Title or slogan
Responsible Use of Antibiotics - What should you know?
Leading Institution
Ministry of Health Cyprus
Source
Email from the Unit for Surveillance and Control of Communicable Diseases
Cyprus Ministry of Health

https://www.antibiotics-awareness.cy/
Country/Countries
Cyprus
Original language
Greek
Available Language(s)
Greek
Campaign link
https://www.antibiotics-awareness.cy/
Objective(s)
Potentially:
Raise awareness about the dangers of antimicrobial resistance.

Promote responsible use of antibiotics in the community and healthcare.

Reduce unnecessary prescriptions and self-medication.

Educate the public on infection prevention, vaccination, and hygiene.
Target audience
General public
Healthcare professionals
Campaign Scope
National
Communication Channels Used
website
Campaign Material(s)
Video
Website post
Key messages
Potentially:
Antibiotics do not work against viruses like colds or flu.

Misuse and overuse of antibiotics lead to resistance.

Always follow your doctor’s prescription and never self-medicate.

Everyone has a role to play in protecting antibiotics for the future.
Campaign Focus
Human health
Campaign Setting
health facilities
Community
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Visual and Symbolic Elements
People
health care work situations
healthcare professionals
sickness
Bacteria
Educational model applied
Transmissive
Content Complexity Level
Basic
Adaptation to Educational Levels
Adolescents
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Funding details not disclosed.
Accessible formats for visually impaired users not provided
Single-language with a focused national audience
Community voices or lived experiences not included
Credibility assumed due to source, no references
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
Language Bias
Evaluation Absence Bias
Not found measurable outcomes or evaluation plan
No translation to other languages
Limited feedback loop
No participatory mechanisms
Call to Action
Clear messaging