Objectives and Target Audience
Objective(s)
Raise awareness of antimicrobial resistance (AMR) in Luxembourg.
Remind the public that antibiotics do not work against viruses like colds and flu.
Reduce unnecessary antibiotic prescriptions.
Strengthen trust in medical advice and promote rational healthcare decisions.
Remind the public that antibiotics do not work against viruses like colds and flu.
Reduce unnecessary antibiotic prescriptions.
Strengthen trust in medical advice and promote rational healthcare decisions.
Campaign Scope
National
Communication Strategy
Communication Channels Used
website
Campaign Material(s)
Posters
Key messages
Antibiotics are not automatic and should only be used when truly necessary.
Viral infections (like colds or flu) do not need antibiotics.
Overuse and misuse contribute to antimicrobial resistance.
Following medical advice helps preserve antibiotics for future generations.
Viral infections (like colds or flu) do not need antibiotics.
Overuse and misuse contribute to antimicrobial resistance.
Following medical advice helps preserve antibiotics for future generations.
Campaign Focus
Human health
Campaign Setting
Healthcare facilities
Community
Design and Content
Use of Scientific Evidence
No
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
Adolescents
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Ended
Lessons and Observations
Documents
Documents
Poster - Rhume? Grippe? Ne gaspillez pas votre énergie avec des antibiotiques!
Document