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Seconds save lives – clean your hands!

Title or slogan
Seconds save lives – clean your hands!
Publication Year
2021
Leading Institution
World Health Organization (WHO)
Source
https://www.who.int/campaigns/world-hand-hygiene-day/2021
Country/Countries
International
Original language
English
Available Language(s)
English
French
Spanish
Arabic
Russian
Chinese
Campaign link
https://www.who.int/campaigns/world-hand-hygiene-day/2021
Objective(s)
Engage multiple audiences, highlighting their role in achieving effective hand hygiene action at the point of care, according to the WHO multimodal hand hygiene improvement strategy.

Support implementation of the WHO 2020 recommendation for universal hand hygiene and of the WHO/UNICEF Hand Hygiene for All initiative in health care facilities.
Target audience
Healthcare professionals
Infection prevention specialists
Policy-makers and government authorities
Patients
Campaign Scope
International
Communication Channels Used
websites/blogs
Social Media
Social Media Used
YouTube
Facebook
Campaign Material(s)
Posters
Social media assets
Banners
Article
infographics
Videos
Key messages
Every second counts: hand hygiene prevents infections and saves lives
Hand hygiene at the point of care is essential
Everyone has a role to play in achieving clean care

Calls to action:
Health care workers: Now more than ever - clean your hands at the point of care!
IPC practitioners: Be a champion and mentor for clean hands at the point of care.
Facility Managers: Ensure hand hygiene supplies are available at every point of care.
Policy Makers: Invest now to ensure hand hygiene for all.
Patients and families: Help us to help you: please clean your hands.
Vaccinators: Clean your hands with every vaccine.
Everyone: Make clean hands your habit - it protects us all!
Campaign Focus
Human health
Campaign Setting
Online
Healthcare facilities
Community
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Human
Hands washing
hospital environment
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Continuity strategy
One-off campaign
Campaign Start Month
5
Campaign Start Year
2021
Campaign End Month
5
Campaign End Year
2021
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Funding details not disclosed.
Accessible formats for hearing impaired users not provided
Accessible formats for visually impaired users not provided
Not all official or widely spoken languages are covered
A central campaign hub or website can improve discoverability and consistency.
Clear, concise key message summaries may help reduce misinterpretation.
Collecting feedback (e.g., through short surveys) can inform future efforts.
Consistency in tone, slogans, and design may strengthen campaign recognition.
In-person events (e.g., school days, fairs) may enhance visibility and local engagement.
Including links to scientific sources may enhance transparency
Pre-prepared toolkits for specific audiences (e.g., teachers, GPs, NGOs) may boost adoption.
Using plain language and visual aids can support health literacy.
Evaluation Absence Bias
Not found measurable outcomes or evaluation plan
Accessibility
Call to Action
Clear messaging
Community participation
Dedicated website or online portal
Easy to locate materials
FAQs
Global and high-level reach
In-person events may enhance visibility and local engagement
Multilingual Accessibility
Use of scientific evidence