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Strama Västernorrland - Material locally produced

Title or slogan
Strama Västernorrland - Material locally produced
Publication Year
2025
Leading Institution
Strama Västernorrland
Source

- https://www.rvn.se/sv/Om-regionen/regionens-organisation/Rad-och-kommitteer/STRAMA/
- https://strama.se/informations-utbildningsmaterial/informationsmaterial/lokalt-framtaget-material/
https://www.rvn.se/sv/delplatser/Vardgivare/Vardgivarwebb/ku

More+ - https://www.rvn.se/sv/Om-regionen/regionens-organisation/Rad-och-kommitteer/STRAMA/
- https://strama.se/informations-utbildningsmaterial/informationsmaterial/lokalt-framtaget-material/
https://www.rvn.se/sv/delplatser/Vardgivare/Vardgivarwebb/kunskapsstod-och-rutiner/smittskydd/strama---antibiotika-och-resistens/
Country/Countries
Sweden
Original language
Swedish
Contact e-mail
region.vasternorrland@rvn.se
Campaign link
https://strama.se/informations-utbildningsmaterial/informationsmaterial/lokalt-…
Objective(s)
Promote rational antibiotic use across Västernorrland region.

Support Sweden’s national Strama programme.

Educate healthcare providers and the public on the risks of AMR.

Monitor antibiotic prescribing and resistance locally.
Target audience
Healthcare professionals
General public
Policy makers
Campaign Scope
National
Partners or Allies
STRAMA (Swedish Strategic Programme Against Antibiotic Resistance)
Communication Channels Used
website
Campaign Material(s)
antbiotics statistics
educational materials
resistence data
Informational materials
Posters
Condition-specific patient leaflets
guidelines
Key messages
Rational antibiotic use is essential to slow resistance.

Prescribe antibiotics only when necessary.

Prevent infections through hygiene, vaccination, and infection control.

Resistance surveillance is a shared responsibility.
Campaign Focus
Human health
Campaign Setting
Healthcare facilities
Use of Scientific Evidence
Yes
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Adaptation to Educational Levels
from children to adults
Content accessibility
Yes
Content accessibility
Plain language (for some materials)
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Continuity strategy
Campaign with regular updates
Campaign Start Year
1995
Campaign End Year
2025
Replicability
Yes
Content usage license
Free
Campaign Status
Active
Funding details not disclosed.
Reporting on results or impact not found
Accessible formats for visually impaired users not provided
Not all official or widely spoken languages are covered
A central campaign hub or website can improve discoverability and consistency.
Clear contact points or ordering systems may improve access to campaign materials.
Clear, concise key message summaries may help reduce misinterpretation.
Consistency in tone, slogans, and design may strengthen campaign recognition.
Language Bias
Limited feedback loop
One-way communication
No translation to other languages
Accessibility
Call to Action
Clear messaging
Dedicated website or online portal