Take Control of Your Pet's Health with Dr. Becker Podcast

Objectives and Target Audience

Objective(s)

discusses the dangers of antibiotic abuse in veterinary settings. The problem is compounded further when pets become exposed to antibiotics due to the food they eat.

Target audience

Pet owners

Campaign Scope

National

Communication Strategy

Communication Channels Used

Podcast

Campaign Material(s)

Podcast

Campaign Focus

Animal health

Campaign Setting

Online

Design and Content

Use of Scientific Evidence

Pedagogical Approach

Educational model applied

Transmissive

Content Complexity Level

Specialized

Diversity and Inclusion

Content accessibility

Diversity and Inclusion

Involvement of Vulnerable Groups

Cultural Sensitivity and Contextualization

Yes

Dissemination and Sustainability

Implementation/Dissemination Period(s)

Campaign Start Month

Campaign Start Year

2019

Replicability

Yes

Content usage license

Free

Campaign Status

Active

Lessons and Observations

Identified gaps

No scientific evidence or references, unclear if evidence-based

Accessible formats for hearing impaired users not provided

Feedback or audience involvement not visible

Reporting on results or impact not found

Outreach activities not documented

Single-language with a focused national audience

Funding details not disclosed.

Lessons learned

Tailoring content to specific groups (e.g., parents, seniors, teens) may enhance impact.

Identified biases

Digital Access Bias

Digital Literacy Bias

Disability Accessibility Bias

Evaluation Absence Bias

Involvement Bias

Scientific Basis Bias

Language Bias

Identified Weaknesses

Limited feedback loop

Limited accessibility

Limited reach / Single channel

Not found measurable outcomes or evaluation plan

No translation to other languages

Documents

Podcast episode link

Evidence for

Podcast

Source

https://sites.libsyn.com/114394/the-overuse-of-antibiotics-in-veterinary-applications