Objectives and Target Audience
Objective(s)
Disseminate strategies for prevention, combat and mitigation of antimicrobial resistance
Target audience
Healthcare professionals
Veterinarians and those working in animal health
Professionals working in food safety
Regulatory authorities
Campaign Scope
National
Communication Strategy
Communication Channels Used
websites/blogs
Social Media
Microsoft Teams
Campaign Material(s)
PowerPoints
Recorded sessions
Key messages
Antibiotics should be used safely and only with a prescription.
They do not work for viral infections like flu and colds.
Misuse accelerates resistance, threatening future treatments.
Trust healthcare professionals for advice.
They do not work for viral infections like flu and colds.
Misuse accelerates resistance, threatening future treatments.
Trust healthcare professionals for advice.
Campaign Focus
One Health
Campaign Setting
Virtual
Design and Content
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Bacteria
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Specialized
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Campaign Status
Active
Lessons and Observations
Documents
Documents
Presentations and link to webinar recordings and other materials- March
Evidence for
Presentation
Document
Source
Presentations and link to webinar recordings and other materials- April
Evidence for
Presentation
Document
Source