Objectives and Target Audience
Objective(s)
"Raise awareness among travelers about the risks of antimicrobial resistance (AMR) associated with international travel.
Provide practical tips to prevent the acquisition and spread of resistant bacteria during and after travel."
Provide practical tips to prevent the acquisition and spread of resistant bacteria during and after travel."
Target audience
National travellers travelling abroad
especially Asia
Campaign Scope
National
Collaborations
Partners or Allies
Finnish Medicines Agency - Fimea
Communication Strategy
Campaign Material(s)
Reels (short videos)
Key messages
Antimicrobial resistance is a rapidly growing threat. Bacteria that are resistant to antibiotics are common abroad and may easily spread to Finland by travellers. Antibiotic-resistant bacteria are more common overseas than in Finland, and those travelling abroad may easily be infected by antibiotic-resistant bacteria through sources such as water or food. Make sure you have the necessary vaccinations before going abroad.
Start your trip when you are healthy. Seek medical attention if you fall ill. Do not buy antibiotics without a prescription.
Start your trip when you are healthy. Seek medical attention if you fall ill. Do not buy antibiotics without a prescription.
Campaign Focus
Human health
Campaign Setting
social media
Instagram
Facebook
Youtube
Design and Content
Use of Scientific Evidence
No
Pedagogical Approach
Educational model applied
Informative
Practical
Content Complexity Level
Basic
Adaptation to Educational Levels
Adults
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
The videos use general language and includes texts
Music
No speech
Diversity and Inclusion
Yes
Diversity and Inclusion
Visuals are general landscapes with texts
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
The campaign is intended for travellers and visual landscapes refer to holidays in the south
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Campaign Status
Inactive with live site
Impact Evaluation
Evaluation methods used
Reach/engagement indicators
Quantitative impact indicators
Reach
Funding
Estimated budget
10 000 €
Lessons and Observations
Documents
Documents