Objectives and Target Audience
Objective(s)
Raise awareness on antimicrobial resistance (AMR) and promote correct antibiotic use
Target audience
Healthcare professionals
General public
Regional stakeholders
Campaign Scope
Regional
Communication Strategy
Communication Channels Used
websites/blogs
videos
Online materials
Campaign Material(s)
articles
Videos
infographics
online resources
Key messages
“Antibiotics do not cure or prevent viral diseases, including COVID-19.”
“Some patients with COVID-19 may develop bacterial superinfections: only in this case will doctors prescribe antibiotics.”
“An accurate diagnosis of the pathology to be treated is essential.”
“Never self-prescribe antibiotics.”
“Proper hand hygiene is essential for preventing infections.”
“Antibiotics, use them wisely: fight resistant bacteria.”
“Some patients with COVID-19 may develop bacterial superinfections: only in this case will doctors prescribe antibiotics.”
“An accurate diagnosis of the pathology to be treated is essential.”
“Never self-prescribe antibiotics.”
“Proper hand hygiene is essential for preventing infections.”
“Antibiotics, use them wisely: fight resistant bacteria.”
Campaign Focus
Human health
Campaign Setting
Online
Design and Content
Use of Scientific Evidence
Implicit Evidence-Based Messaging
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
No
Diversity and Inclusion
No
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
No
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Web link with access to materials
Webinar "Antimicrobico-resistenza, l’approccio One Health al tempo della pandemia COVID-19"
Atlas of Antibiotic Resistance web link
Webinars materials "L’antimicrobico-resistenza nel primo anno della pandemia" (8 giugno 2021)
Webinar materials "Batteri connessi" (15 giugno 2021)
Link to online articles
Evidence for
Articles
Link to 2017 information and infographics
Evidence for
infographics
Document