Objectives and Target Audience
Objective(s)
To recognise that people of all levels should work together to influence the culture/climate through clean hands knowledge and behaviour, to meet the common goal of safety and quality in the health care organization.
Target audience
Healthcare professionals
Hospital and facility leaders
Patients
Infection prevention specialists
Campaign Scope
International
Communication Strategy
Communication Channels Used
websites/blogs
Social Media
Online materials
Campaign Material(s)
Posters
Social media assets
Banners
Zoom background
infographics
Key messages
Hand hygiene is central to patient and healthcare worker safety.
Everyone plays a role: unite across professional boundaries for clean care.
Build and strengthen a culture of safety through hand hygiene.
Health-care workers to clean their hands:
before touching a patient;
before clean/aseptic procedures;
after body fluid exposure/risk;
after touching a patient; and
after touching patient surroundings.
Everyone plays a role: unite across professional boundaries for clean care.
Build and strengthen a culture of safety through hand hygiene.
Health-care workers to clean their hands:
before touching a patient;
before clean/aseptic procedures;
after body fluid exposure/risk;
after touching a patient; and
after touching patient surroundings.
Campaign Focus
Human health
Campaign Setting
Online
Healthcare facilities
Community
Design and Content
Use of Scientific Evidence
Yes
Visual and Symbolic Elements
Hands washing
Human silhouettes
Gel
Pedagogical Approach
Educational model applied
Transmissive
Content Complexity Level
Intermediate
Diversity and Inclusion
Content accessibility
Yes
Content accessibility
Plain language
Diversity and Inclusion
Yes
Diversity and Inclusion
Multilingual
Involvement of Vulnerable Groups
No
Cultural Sensitivity and Contextualization
Yes
Dissemination and Sustainability
Continuity strategy
One-off campaign
Replicability
Yes
Content usage license
Free
Campaign Status
Inactive with live site
Lessons and Observations
Documents
Documents
Video 1- Initiative for patient safety - hand hygiene with private organisations
Evidence for
Video
Document
Video 2- Applying the WHO multimodal strategy for successful infection prevention improvements in health care
Evidence for
Video
Document
Video 3-Unite for Safety - Clean Your Hands. WHO World Hand Hygiene Day, 5 May 2022
Link to video EN
Link to materials in Russian
Evidence for
Campaign materials
Link to materials in Spanish
Evidence for
Campaign materials
Link to materials in French
Evidence for
Campaign materials
Link to materials in Chinese
Evidence for
Campaign materials
Link to materials in Arabic
Evidence for
Campaign materials
Social media - PPT files EN
Social media - Carousel EN
Poster maker EN
GIF EN
Flag marker EN
Web banner EN
Zoom background EN
Selfie board
Campaign image EN
Campaign poster EN
Call to action posters EN
Article EN
Evidence for
Articles
Document
Webinar agenda
Global report on infection prevention and control
Evidence for
Report
Document
Tools that support hand hygiene
Posters EN
Evidence for
posters
Document
Source